Coach versus Guide
September 7, 2025
The work I do with individuals or companies is often most easily relatable when I refer to myself as “Coach” or “Coaching”
That isn’t what it actually is though. See I feel like a coach is someone who you hire for a specific goal or task in a specific setting.
A sports coach is intended to make you a better sports player and get the team to win games.
A financial coach is intended to make you better at handling your finances and find success in making wealth or maintaining it.
An acting coach is intended to make you a better actor or actress, so your performances are rewarded.
Most business coaches intentions are to create X solution, more sales, better management, more EQ.
None of that is what I do because I am more of a guide. A guide walking you back home to yourself so that you can unlearn the bullshit life’s painful experiences has taught you and release all of that to show the world who you really are. I am here to guide you or your company through its own transformation, its not my agenda, its not my beliefs, its yours.
It’s what you want to put out or be in the world, its what you want your company to be or you see in a team member as “potential” and you invest in me guiding them.
Sure there is positive results for your company that come from that, results that make the investment “worth” it, but its less of me telling you who you should be and more of pointing to the places you are not yourself, that people can feel or smell, blocking you from what you really want in life.
A lot of people would be rockstars at whatever they wanted to do in life, if they got out of their own way, and thats what I am here for, to guide you or your company out of your own way.
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"Working with Rosemarie is like a loving anchor. She cuts through all the noise and centers on the truest thing—and simplifies it. I go to Rosemarie when I need the no-bullshit truth. She delivers every time with patient compassion and humor."
-olivia R.
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"BEING IN SESSION WITH ROSEMARIE:
I BROUGHT A FEW THINGS TO HER & SHE REFLECTED & CONNECTED THINGS FOR ME THAT I DIDN'T SEE BEFORE. WE GOT TO THE ROOT OF SOMETHING I'VE BEEN WORKING FOR YEARS & IT UNRAVELLED FROM THERE. I LEFT FEELING SPACIOUS & CLEAR."
-Elena L.
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"Rosemarie's sight on business & client relationships has resulted in our sales team having much more confidence and ease in creating lasting sales relationships"
- AG company that prefers to stay anonymous
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I am now more embodied, less anxious, more assertive and more aware… grateful to continue to do the work and continue to have Rosemarie as a mentor and soul guide.
-Isis b.
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The Alignment shift
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Most leaders, entrepreneurs, and high-achievers aren’t missing effort — they’re missing clarity. They’re moving fast, but often in circles.
The Alignment Shift is about cutting through the noise and uncovering the truth behind what actually drives sustainable success. Each episode explores the shifts that matter most the ones that move you from chaos to clarity, from reactivity to confidence, from disconnection to aligned growth.
Through raw insights and unfiltered conversations, Rosemarie brings both the strategy and the soul helping you see what’s really in the way, and what’s possible on the other side of alignment.
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